As an industrial designer, I generate new ideas, design 3D products, and create factory files for production.

Industrial Designer / 2018.2 - Present

I am one of our seven-people design team, including one project manager, two industrial designers, and four graphic designers. Our main products are drinkware, tableware, and home decor predominantly made in ceramic and glass.

Main Clients

Starbucks

Starbucks China

Starbucks CAP

For Starbucks, my role in the team is to design new drinkware products and translate their concepts into producible products.

For Starbucks China, I am in charge of generating new product ideas for seasonal and holiday collections, and taking the ideas into factory-grade, mass-producible realities.

For Starbucks CAP, I am responsible for transferring their concepts from 2D graphics to 3D producible products.

Macy's

The Metropolitan Museum of Art

For Macy’s & The MET & The White House Gift Shop projects, I am in charge of transferring their 2D ideas to 3D producible products.

The White House Gift Shop

Starbucks projects

Because of the non-disclosure agreement, the presentation can only show the products that are already on the market.

This is the first time out team won Starbucks' core mug project competition.
There will be more designs and products sold in the market in 2019. 

Starbucks China projects

User research for Starbucks China projects

Coffee consumer in China

Summary

1. The main consumers of cafes are female(>70%).

2. The main consumers are young people(>75%).

3. 80s and 90s make up the main consumers, and there are more than four hundred million 80s and 90s in China.

4. There are over one hundred million young middle class in China and it will increase to 2.5 hundred million in 2030.

Information from: http://www.199it.com/archives/640002.html

Because of the non-disclosure agreement, the presentation can only show the products that are already on the market.

In the first year of the corporations with Starbucks China.

Our team has successfully won more than 15 designs for different seasonal and holiday collections in 2018 and 2019.

macy's projects

The Metropolitan Museum of Art projects

The White House Gift Shop projects

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